Youth stage：Smart touch screen control, lighting dazzle personality
The Youth stage group has demonstrated a strong yearning for avant-garde, intelligent configurations and novel product designs.In terms of lighting configuration, they prefer more diverse and highly individualized dynamic lighting effects. Among them, the animation effects of the headlamps and taillights are particularly favored, fully demonstrating this group's high attention to lighting effects. Cool and ever-changing lighting animation effects not only add a unique visual charm to the vehicle during night driving but also, to some extent, meet their psychological needs for pursuing individuality and standing out from the crowd.
It is worth noting that, compared with other groups, the Youth stage group tends to stay in the car for a longer time, so they pay special attention to comfort configurations and are willing to increase their budget appropriately for them. Among the many comfort configurations, the top three are zero-gravity seats, seat massage, and fast-charging ports.
In conclusion, the Youth stage group shows distinct characteristics in their car consumption preferences, which reflect their youthful, energetic, individualistic and tech-savvy group traits.
Home-based groups: Safety and comfort take the lead, with moderate acceptance of intelligence.
The Home-based group has shown distinctive demand tendencies in automotive product design. For product design, the primary requirements they hold are clarity, ease of use, and safety. In their perception, a high-quality automotive product should be designed in such a way that users can clearly obtain all kinds of information during operation, smoothly complete various operation actions, and ensure the safety of all passengers and drivers in all aspects.
When it comes to the emerging designs in the automotive field, the Home-based group shows a relatively conservative attitude. Since these new designs often lack long-term and extensive market verification, their stability, reliability, and practicality have not been fully proven. Therefore, this group is more cautious when accepting such designs. For instance, the half-wheel design concept, which is relatively novel, raises many doubts in their minds and is difficult to gain their recognition and acceptance. Similarly, when it comes to the choice of in-car control methods, they prefer traditional physical buttons. Traditional physical buttons, with their intuitive operation methods, clear tactile feedback, and stability accumulated through long-term market tests, make the homebody group feel more secure and at ease. Moreover, they believe that the classic mechanical door opening method has higher safety and reliability. This traditional opening method has been proven through long-term use to effectively avoid many potential safety hazards, thereby providing more solid safety guarantees for all passengers and drivers.
It should be clearly pointed out that the homebody group is by no means conservative and resistant to all new things. In the wave of intelligent development of automobiles, they are particularly fond of voice control functions. Voice control functions, with their convenience, efficiency, and the unique advantage of completing many instructions without manual operation, greatly meet the dual pursuit of convenience and safety of the homebody group during driving. When the driver's hands are not convenient to operate the car machine or other devices, they can easily achieve various functions such as adjusting the volume, switching radio stations, and setting navigation through simple voice commands. This not only improves the convenience of driving but also effectively reduces the safety risks that may be caused by manual operation.
In addition, the Home-based group also pays special attention to comfortable and convenient configurations. They are well aware that as an important tool for daily travel, the comfortable and convenient configurations inside the car directly affect the physical and mental feelings of the driver and passengers during the journey. Whether it is the comfort of the seats, the adjustment effect of the air conditioning, or the rationality of various storage spaces inside the car, all fall within their consideration. They expect that car products can provide a comfortable and convenient travel environment for drivers and passengers on the basis of ensuring safe driving, making every trip a pleasant experience.
Middle-class group: Quality first, diverse functions unfold a new chapter of life
The middle-class group often has a sharp perception and strong attraction to those cool and highly individualized visual effects. Whether it is the unique styling design of the vehicle's exterior or the distinctive visual atmosphere created by the interior, they can easily catch their eyes. Even for some purely visual experience designs without practical functions, they also show a strong interest and pursuit enthusiasm without hesitation. This high regard for visual aesthetics reflects their unique understanding of cars as a means of transportation that combines practicality and aesthetic value, that is, cars are not only tools for travel but also mobile artworks that showcase personal taste and identity.