LUXEED R7 Pure Electric SUV

On September 24, the Huawei LUXEED R7 Pure Electric SUV officially went on sale. As the first SUV model in the Luxeed, the new car is based on the Tuling chassis platform and features a front virtual main beam double wishbone suspension and a rear five-link suspension. It will come standard with CDC variable damping shock absorbers and air suspension, and is equipped with an intelligent road condition recognition system.

A brief review, the Luxeed R7 has a similar design to the Luxeed S7, with a closed front grille and tear-shaped headlights on both sides, creating a good level of recognition. In terms of body color, in addition to the classic ceramic white, deep space gray, gold and metropolitan red colors, two new colors have been added, namely phantom purple and clear sky blue, for a total of six colors to choose from.

The front end of the Luxeed R7 is almost identical to the S7 before it, with a rounded and full shape and a distinctive profile of a soaring phoenix. Although Huawei claims not to "make cars," the products launched by its partner car manufacturers have a very high degree of similarity in design. Other features, such as the tear-shaped headlights, are also familiar designs.

The front end of the Luxeed R7 has a laser radar cover, which also means that the car will be equipped with Huawei's ADS 3.0 intelligent driving system (Max, Ultra), on par with the M9 and S9, making people very excited about the car's performance. In terms of body size, the new car has a length, width and height of 4956mm, 1981mm and 1634mm respectively, with a wheelbase of 2950mm. The length of the car has surpassed that of mid-to-large SUVs such as BMW X6, while being 206mm longer than mid-size SUVs such as Tesla Model Y. The car will come standard with 20-inch dual five-spoke wheels and can be optionally equipped with 21-inch dual ten-spoke wheels. The tires are Pirelli P-Zero series or Scorpion series, and the car is equipped with Brembo red brake calipers internally.

The sloping rear design and the through taillight design are also part of the HarmonyOS Intelligent Driving design style, giving the car a very round and full appearance, with a strong sense of youth and sportiness. The hatchback design also means that the trunk opening is larger, improving the convenience of daily use. The Luxeed R7's trunk capacity is 837L, with a three-layer partition design. The manufacturer claims that it can fit three 28-inch and one 20-inch suitcases. When the second row is folded down, the trunk capacity can be increased to 2130L.

In terms of color matching, it will have six body color options, including Phantom Purple, Clear Sky Blue, Metropolitan Red, Gold-plated Black, Deep Space Gray, and Ceramic White, as well as four interior color options, including White Almond, Amber Brown, Sparrow Red, and Truffle Brown, to meet the diverse and individual aesthetic preferences of users.

The 12.3-inch full-liquid crystal instrument panel of the Luxeed R7 is arranged remotely, and is located at a distance from the steering wheel, according to the official statement, which is said to avoid interference from strong sunlight to the driver's eyes. The car is equipped with seat ventilation, heating, and massage functions throughout the system, and the comfort configuration is fully loaded. The passenger seat is designed with zero gravity, supporting 18-way adjustment and 10-point massage, with a heated leg rest of 340mm in length. At the same time, it will be equipped with electric sunshades throughout the system, and the front and rear are equipped with dual-layer sound insulation and heat insulation glass, and the rear glass has privacy function. The quietness and heat insulation performance of the new car cabin are worth looking forward to.

Meanwhile, the official stated that the Luxeed R7 is equipped with HUAWEI MagLink, a new "partner" that enhances the user's driving experience. In addition, HUAWEI SOUND, combined with the company's proprietary cabin sound field matching algorithm, enhances the entertainment atmosphere of the vehicle.

The Luxeed R7's two front seats both have rear seat entertainment screens. This rear seat entertainment screen is connected to the front seats using a Huawei Maglink interface. This interface uses magnets to securely attach the tablet and provides power and data connections that are compatible with different device types. The Luxeed R7's competitive target is Tesla's popular Model Y, and the official emphasizes that the car's rear space will greatly surpass the Model Y.

In terms of the chassis, the Luxeed R7 is equipped with the full-blood TuoLing platform, which features a front virtual main shaft double wishbone suspension and a rear five-link suspension. The system will be equipped with CDC variable damping shock absorbers and air suspension as standard across the entire lineup, and it also comes with an intelligent road condition recognition system. For the pre-sale price of 26.8 million yuan, the chassis configuration provided is quite generous.

In terms of power, the new car will continue to be equipped with Huawei's motor system, with single and dual motor versions available. The entire lineup will be equipped with an 800V silicon carbide high-voltage platform. The CLTC range of the new car is 802km, and it will be equipped with the HUAWEI ADS3.0 end-to-end human-like intelligent driving system, which supports high-level intelligent driving functions such as parking into a space while away from the car, valet parking, and summoning. The entire lineup is equipped with 800V high-voltage fast charging, and with the nationwide deployment of more than 80,000 cooperative charging stations, it will effectively solve the range anxiety of pure electric SUVs. The HUAWEI DriveONE 800V high-voltage silicon carbide power platform is supported. From the configuration point of view, the Luxeed R7 is full of sincerity, and its launch will undoubtedly bring considerable pressure to Tesla Model Y and other competitors at the same price.

In terms of competing models, the Tesla Model Y is naturally a target for all car manufacturers, although its body size is smaller than that of the Luxeed R7, the sales figure of more than 30,000 units in August 2024 is still quite envious. Other models such as the LS6 from IM and the G9 from Xpeng have been cultivating this market for a long time, but from the list of the top 10 mid-to-large cars on the AutoHome website, it is clear that the popularity of the R7 is higher than that of these models. As a model under the Huawei Intelligent Driving brand, the R7 is highly anticipated, and it is believed that its sales will not be bad. However, it remains to be seen whether it can challenge the Model Y.

The appearance of the LUXEED R7 Pure Electric SUV  can be said to be the ultimate expression of "rolling" in the domestic market. On top of the already highly acclaimed intelligent driving assistance system, it comes with very sincere hardware configuration. This includes a full 800V architecture and standard CDC suspension system, which makes it feel like there is no such thing as a "low-end" version of the car. The entry-level model is already a high-end model, making people feel that the car is full of sincerity.

In order to provide quality after-sales service, we have set up a professional customer service team, committed to providing efficient and thoughtful support for every customer. Whether customers encounter questions in the use of products or complex technical failures, our customer service staff will give detailed answers and effective solutions in the shortest time. For some urgent problems, we also provide 24-hour online support service to ensure that customers can get timely help at any time, anywhere. Whether it is a late night emergency or a special need during the holiday season, our customer service team is always on duty to ensure that every customer's question can be quickly responded to and properly handled.

In addition, in order to further improve the quality of service, we regularly conduct professional training for our customer service team to ensure that they have the latest industry knowledge and technical capabilities to provide accurate and professional advice to customers. At the same time, we have also established a perfect customer feedback mechanism, through regular return visits and satisfaction surveys, and constantly optimize the service process to ensure that customer needs are met to the greatest extent.

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