Lixiang MEGA Pure Electric MPV

On March 1, Li Auto's first pure electric MPV, MEGA, officially went on sale. As the company's flagship product, the car has garnered high attention since its unveiling, boasting a unique exterior design, a drag coefficient as low as that of a sedan, a three-row seven-seat interior, the latest intelligent configuration, and a Kirin battery that supports a range of 500km after a 12-minute charge and a maximum range of 710km.

The Lixiang MEGA Pure Electric MPV will start deliveries from March 11, with pre-order customers and those who have made a deposit before March 11 receiving a free upgrade to a 20kW DC charging station or 6,000 kWh of Ideal Supercharging privileges. Customers who place orders between March 11 and April 30 will receive 3,000 kWh of Ideal Supercharging privileges.

Seeing MEGA's unique design, many people may think it was created to grab attention, but the shape was actually designed for functionality - aerodynamics, which was also the breakthrough point for Li Ideal in creating this MPV. The coefficient of drag (Cd) for Li Ideal MEGA is 0.215, which is on par with many pure electric sedans, allowing it to be lightweight without needing an excessively heavy battery, making it possible for the car to be produced and sold.

Li Ideal MEGA has a train-like front end, with a smooth transition from the front bumper to the hood. From here, an arc extends all the way to the rear, with its highest point located at the top of the B-pillar. The surface of the car's front end is very simple, with no additional decorations, and even the brand logo is hidden in the upper black area.

MEGA carries on the most recognizable star ring light of the Ideal L series, due to aesthetic and pedestrian protection needs, the new star ring light is kept at the same level as the body, without any protrusions or seams. There is also a U-shaped area at the bottom of the car head, which combines the light group, heat dissipation grille, and part of the sensor. In order to clean the super large windshield, this car is equipped with a super long rain wiper, the cleaning range covers the upper camera, and also uses the spray water function of the rain wiper, which is more expensive than traditional rain wipers.

The size of MEGA's body is 5350/1965/1850mm in length, width, and height, with a wheelbase of 3300mm. Its huge body size is not suitable for most "economical family". Its side is also smooth, and the door handles of the front and rear doors are hidden design. The 18-inch black aluminum alloy wheels are also low-wind resistance shape. The black and silver paint combination can make people associate it with spacecraft or steel structure buildings, and this paint is also the first impression of this car. In addition, it will also provide gray metallic paint, panda white pearl paint, and elephant gray special edition pearl paint (optional 10,000 yuan).

Many concept cars that pursue low drag coefficient have convergent rear ends, and MEGA is no exception. It also has a dual-color design in the rear, with a star ring light that echoes the front and most sensors and cameras hidden in the black area.

Everyone has a different understanding of design, some think that the ideal MEGA is very futuristic, while others think it has no aesthetic value. Whether praise or criticism, it has already gained a lot of attention in a short time just by its disruptive design, which is enough.

Of course, the ideal MEGA must adhere to the ideal "mobile home" concept, but it needs to be upgraded in terms of size and experience. The new car continues the interior style of the L series, but has made many adjustments based on its positioning.

The MEGA's center console has been redesigned with a tiered layout, and the air outlet design has also been changed. The multi-function steering wheel with a small screen and the dual-link display on the center console and passenger side are familiar to many people, but the dual-link display has been upgraded to an OLED screen, and the car's chip has been upgraded to the Qualcomm 8295 chip. The new car's computing speed and interaction capabilities have been improved. The MEGA also has the digital rearview mirror image displayed on the HUD for the first time, while retaining the physical rearview mirror and the streaming rearview mirror, and is equipped with the Ideal Platinum audio system, with a standard 21 speakers and a maximum power of 2,160 watts.

In the front row, this car is equipped with a narrow-frame electronic inner rearview mirror, dual 50W wireless ventilation fast charging. The front seats have heating, ventilation, and 16-point massage (back 10 points, seat cushion 6 points) functions. There are also two highlights: the driver's seat supports seat cushion softness adjustment, with comfortable, standard, sport, and automatic modes, and the automatic mode will adjust automatically based on the suspension setting; the passenger seat has an electric one-piece leg rest with an angle of up to 65 degrees, and can be used normally without having to move the seat backward.

The second row is the essence of the ideal MEGA. It is equipped with a 3K resolution 17-inch OLED screen, and it is the first car to provide both Dolby Vision and Dolby Atmos experiences, and its projected sound quality has been improved compared to the L series. Here, the rear seat side table and car refrigerator will not be absent, of which the refrigerator adopts a compressor refrigeration/heating, with temperature ranges of 0-7°C/35-50°C and a capacity of 8.8L. The rear seat air conditioning control located on the refrigerator adopts a touch screen, replacing the physical buttons of the previous models.

The independent seats in the second row are even more powerful. They have 16-point massage, 270-degree wrap-around heating (including armrests, leg rests, backrests, and seat cushions), seat ventilation, and 50W wireless ventilation fast charging. The official data shows that the seat cushion length is 530mm, the backrest height is 613mm, and the backrest angle can be adjusted to 70 degrees flat, and the leg rest adjustment angle can reach 78 degrees. After installing two independent seats, the width of the central passage is still 160mm, which is relatively friendly to the third-row passengers' entry and exit.

Thanks to its spacious body, the Ideal MEGA's third row performance is also worth looking forward to. The position boasts a side window measuring over 1 meter in length, and the seat cushion length reaches 530mm, while the backrest height is 613mm, providing comfortable headrests, backrest angle adjustment, and seat heating functions. Additionally, to facilitate communication between the front and third rows, the car also features a one-to-three-row call function.

The third-row seat can be folded down and forward with one electric button, and the depth when folded is 1066mm, while the standard depth can reach 680mm. In actual testing, when fully loaded with 7 people, the car can accommodate 4 28-inch suitcases and 2 20-inch suitcases. Additionally, there is a 42L storage space located under the floor.

Actually, the Ideal MEGA was originally developed with a 2+3+3 eight-seat layout, as Li Xiang has five children and believes that eight seats are a necessity for some large families. However, the eight-seat version was ultimately canceled due to certain sacrifices in comfort and convenience.

The ideal MEGA's intelligent driving configuration is consistent with the L series, it will be equipped with AD Max intelligent driving hardware, with two NVIDIA Orin-X intelligent driving chips, a computing power of 508TOPS, equipped with a 128-line laser radar, 11 cameras, 1 forward millimeter wave radar, and 12 ultrasonic radars. It is worth mentioning that Ideal Auto will upgrade to version 5.2 OTA in the first half of this year, opening up full-scenario intelligent driving, so that the Ideal MEGA's entry and exit from ramps, overtaking and changing lanes, are more like experienced drivers; passing through ETC is also no problem, achieving seamless passage between highways and cities, and truly being able to drive anywhere in China.

In terms of functionality, it supports full-scenario intelligent driving NOA (urban scene intersection passage, urban scene avoidance and detour, congestion scenario bargaining and lane change, lane change and overtaking, entry and exit from ramps, speed control according to road limits), full-scene assisted driving LCC (response to signal lights to pass through intersections, urban scene avoidance and detour, slowing down and avoiding obstacles in construction scenes, autonomous selection of lanes in merge/split intersections, automatic recommendation and generation of lane lines, lane centering, response to turn signal instructions to initiate lane changes), intelligent parking (automatic parking, parking upon exit, remote parking out, valet parking), and a series of active safety configurations.

In terms of safety, the car comes standard with 9 airbags, with dual side air curtains measuring up to 90 liters and a length of 3.2 meters, covering all three rows of passengers. The official statement indicates that the vehicle's body twist stiffness is 44,000 Nm/deg, and the MEGA adopts an aluminum alloy rear impact beam and a one-piece cast aluminum alloy rear floor frame. The cushioning space for the third row is 800 millimeters, and the third-row seat back frame uses a 1,000 MPa high-strength steel.

Based on an 800V pure electric architecture, the MEGA is equipped with a dual-motor four-wheel drive system. The front motor has a maximum power of 155 kW, the rear motor has a maximum power of 245 kW, and the combined maximum power is 400 kW, with a peak torque of 542 Nm. Its 0-100 km/h acceleration time is 5.5 seconds. At the same time, thanks to its ultra-low drag coefficient, its CLTC energy consumption is only 15.9 kWh/100 km, with an energy cost of 7.6 cents per kilometer (home charging).

The battery part of the car is equipped with the Phoenix 5C battery developed by Ideal and CATL, with a capacity of 102.7kWh, which gives it a CLTC range of 710km. In terms of charging, the official data shows that it can achieve a charging speed of 500km in 12 minutes with supercharging, and the peak charging power is 520kW. In addition, it supports a 3.5kW external power supply function.

The car adopts a front double wishbone and rear H-arm multi-link suspension system. It is worth mentioning that it is equipped with dual-chamber air suspension as standard, matched with a CDC variable damping shock absorber. Its suspension adjustment range is 70mm, and it supports load mode, speed-dependent mode, and recovery mode.

Official data shows that by December 31, 2023, the Ideal 5C super charging station has completed 300 stations and is connected in the Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta, and Chengdu-Chongqing core cities. The target for 2024 is to have more than 2,000 super charging stations online, achieving 70% coverage of the national expressway main lines and 50% coverage of the core urban areas of cities with a population of three million or more. The target for 2025 is to have more than 5,000 super charging stations online, achieving 90% coverage of the national expressway main lines and 90% coverage of the core urban areas of cities with a population of four million or more.

When it comes to pure electric MPVs, many Chinese brands come to mind, such as Xpeng X9, D9 from BYD's Tangshi, Lingtu Dream House, and Zeekr 009. Who will Ideal MEGA target? It can be referenced by a real user - Li Xiang.

Li Xiang decided to create the Ideal MEGA because he had a bad experience driving his Mercedes-Benz MPV with his whole family on a trip. He returned and told his product team that they needed to make a luxury MPV for family users. Like Li Xiang, we can see many large families choosing traditional MPV models such as Mercedes-Benz V-Class/Vito, Buick Century, or even more expensive Toyota Alphard as their family cars. However, these products are gradually falling behind in terms of smartness, comfort, and practicality, and the Ideal MEGA's arrival could potentially change these users' choices.

When the Ideal L9 was launched, you couldn't find a similar product in the same price range. It quickly became a market hit with its very friendly family experience. At the same time, it attracted many BBA users to switch to it. The Ideal MEGA is also like this. In the 60-million-yuan or even higher-end MPV market, there has been a focus on face and prestige, but no one has put so much effort into creating a home-use scenario before. The Ideal MEGA has highlights in terms of space, comfort, intelligence, and power, and its 5C super-fast charging can alleviate range anxiety. It may only be a matter of delivering a perfect experience to tap into the potential middle to high-end home users.

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