Mazda Corporation and Mazda Sales (Thailand) Co., Ltd. announced in Bangkok, Thailand that the global electric model MAZDA6e will officially enter the Thai market in 2025. This is the second stop for the MAZDA6 to enter the global market after its debut at the Brussels Motor Show in Belgium on January 10 and the announcement of its official launch in the European market this summer. As the first electric flagship sedan of Changan Mazda for the global market, the MAZDA6e not only integrates Mazda's century-old automotive craftsmanship with Changan Automobile's leading electrification technology, but also will offer a brand-new electric travel option to consumers in Thailand and even the Southeast Asian region with its outstanding intelligent performance and electric "Kodo" driving experience.
Thailand is one of the largest automotive production bases in Southeast Asia. With the rapid transformation of the global automotive market towards electrification, the demand for electric vehicles among Thai consumers has grown rapidly. Since entering the Thai market in 1955, Mazda has been deeply rooted in Thailand for 70 years, establishing a solid brand foundation and a large user base. The arrival of the MAZDA6 e marks a crucial step in Mazda's electrification transformation in the Thai market and will leverage the Thai market to radiate throughout the ASEAN region.
The ability to simultaneously meet the distinct market access standards of Europe and Thailand is inseparable from the global standard manufacturing and quality control system of the MAZDA6e. The Changan Mazda Nanjing factory strictly adheres to Mazda's globally unified manufacturing process standards and has a team of nearly 1,000 senior engineers, many of whom have received national honors such as "National Model Worker". The intelligent production line and lean management model ensure that the quality of every MAZDA6e reaches the globally unified standard. At the same time, the Nanjing factory is also an integration hub of the global supply chain, gathering top global supplier resources and building a full-chain guarantee system, providing strong support for the global competitiveness of the MAZDA6e.
Starting with the export of the MAZDA6e to the European and Thai markets, Changan Mazda is fully committed to building an integrated global new energy ecosystem of "R&D - manufacturing - export": the intelligent innovation achievements in the Chinese market will be exported to Mazda's global models, forming a technological feedback loop; Changan Mazda will form a synergy with Thailand and Europe to achieve efficient global resource allocation; through the global export of the MAZDA6e model, it will promote Changan Mazda's brand transformation from a "joint venture new energy enterprise" to a "global new energy technology innovation base", making "joint venture smart manufacturing" the core driving force for Mazda's conquest of the electric era.
In the era of electrification, Mazda's brand philosophy of "putting people first" will not change, nor will its brand essence of "KODO" design, "Jinba Ittai" driving pleasure, and "car-making as an art". Facing the global new energy market, Changan Mazda will leverage the rapidly growing R&D capabilities and innovative technological achievements in the Chinese market to launch more new models equipped with globally leading battery, electric drive, and intelligent cabin and driving technologies, as well as those integrating Mazda's core brand DNA, bringing astonishing driving and riding pleasures of the electric era to global market users, and making the world fall in love with Mazda once again.