Is The Hero Past His Prime? Can The New Generation Magotan Still Compete?

Jul 10, 2024

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The all-new FAW-Volkswagen Magotan (B9) will be launched on July 9th, having been introduced to China for the first time in 2007. It has won the trust of 2.5 million users in China. This generation of the car can also be said to be the most transformative in the history of Magotan, but it will also face the most severe market tests. So before the price is revealed, let's talk about the new generation Magotan and see if it can continue the glory of its predecessors.

 

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【2007 Magotan B6】

 

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【2011 Magotan B7】

 

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【2016 Magotan B8】

 

Over the past 17 years, Magotan has been a symbol of success, safety, and comfort. Of course, these symbols may be more deeply rooted in the hearts of people born in the 1970s, 1980s, and 1990s. How do 95s and 00s view Magotan? In fact, I'm curious too.

 

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【2024 Magotan B9】

 

Recently, we welcomed three colleagues born in the 2000s, and I asked them for their opinions. Dai, born in 2003, said that this car is a car that his parents particularly like, but he himself has no feeling for it. Although the new Magotan has undergone significant changes, it is still not within his consideration range; Yue, born in 2000, drove the current Magotan before, and he was deeply impressed by its comprehensiveness. The conservative design suited his taste, while the new Magotan was a bit too radical, losing its The 2002-born Sun student believes that the current Magotan is a bit boring, and the new Magotan is a bit more interesting, so he will also pay attention to it.

 

I didn't expect that by simply interviewing three people, I would get three different answers. It seems that whether to change or not, and how to change, is indeed a very big subject for Magotan, and it is also a subject that many traditional brands will encounter. We won't go into further discussion about it. In any case, the all-new Magotan has chosen to change, and it is a significant change. Let's take a look at it together.

 

◆ What changes has the all-new Magotan made?

 

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Actually, when you look at the all-new Magotan for the first time, you can still feel the strong family style of Volkswagen, but you can still see the efforts that the all-new Magotan has made in the details. For example, the front face has added apulling-through light strip and a light-up logo, the fog light area also has a more sporty design, and the matrix headlights are used, which has a significant young and sporty effect.

 

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The length of the all-new Magotan has also been increased by 34mm, but the wheelbase remains unchanged, with dimensions of 4990/1854/1487mm and a wheelbase of 2871mm. The newly designed wheels have a good visual effect, with a size of 19 inches, which is expected to be exclusive to the top configuration. The rear of the car features apulling-through the tail lights + illuminated logo that can be matched with the front face to create a sense of continuity. The addition of a reflective strip below the tail lights can also widen the visual effect.

 

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The interior of the new Magotan is the focus of the upgrade, with the addition of a 11.6-inch screen for the passenger seat, which keeps up with the needs of the new era. The version we tested was a pre-production model, and the retail version is expected to undergo some adjustments. I think this configuration should be optional rather than mandatory, as it may not be effective if the use is poor. I look forward to the actual use effect.

 

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In addition, the new Magotan will also be equipped with the 8155 chip, a 15-inch central control screen, a 10.25-inch liquid crystal instrument panel, AR-HUD head-up display, and a smart voice system from iFlytek. The technology feel of the new Magotan is significantly improved compared to the current model. The car's seats have also been optimized, with the addition of leg rests for the front seats, and the overall filling material is more abundant. However, heating, ventilation and other functions may still need to be selected, which I find a bit ridiculous. However, whether it really needs to be selected and the selection price, we will wait for the official launch to make an evaluation.

 

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The power system of the new Magotan mainly changes from the 1.4T engine to the 1.5T engine, with a maximum power of 160 horsepower, and the 2.0T engine with a maximum power of 220 horsepower. The transmission system is matched with a 7-speed dual-clutch transmission.