At the highly anticipated 23rd Shanghai International Automobile Industry Exhibition, Chery's all-new QQ made its debut, marking the glorious return of this national classic model and evoking nostalgia and intense interest in the new car among countless people.
The original Chery QQ model was launched in 2003. Against the backdrop of mainstream family sedans in the market typically priced around 80,000 yuan, it broke through the price barrier with an affordable price tag of around 30,000 yuan, becoming the starting point for many ordinary families and young people to realize their car dreams. With its compact and agile body, cute and round appearance, and excellent handling performance, it freely navigated the streets and alleys of cities, bringing unforgettable and joyful equalized travel experiences to over a million users and families. It has become a classic symbol in the history of China's automotive development, carrying the fond memories of several generations.
Now, 11 years after the discontinuation of the original QQ, the return of the all-new QQ is not a simple replication but a transformation of innovation within inheritance. In 2025, Chery accurately perceived the new generation of young users' fresh demands for travel and launched this groundbreaking all-new QQ, labeled with "joyful equality", re-entering the A0-class electric vehicle market. It aims to fill the market gap, catering to young people's sensitivity to price, making it "affordable" for them, while also captivating them with its cool product charm, making it "cool to use", and continuing the legend of the national car.
In terms of product strength, the all-new QQ demonstrates astonishing capabilities. With dimensions of 4250*1880*1540mm and a wheelbase of 2750mm, it far exceeds its peers, creating a spacious and comfortable interior space. In terms of range, it offers two versions of 300km+ and 400km+ for consumers to choose from, easily handling both daily urban commuting and short trips around the area, eliminating users' range anxiety.
The chassis suspension adopts a combination of MacPherson in the front and multi-link in the rear. This premium configuration significantly enhances the vehicle's handling stability and ride comfort, enabling the all-new QQ to maintain excellent driving quality on various road conditions and providing users with a more enjoyable driving experience.
In terms of premium configurations, the all-new QQ is full of sincerity. The 15.6-inch large screen offers users a stunning visual experience and convenient operation, combined with advanced AI models, it realizes online voice control and intelligent voice interaction functions, allowing users to easily control multiple vehicle functions through voice commands and achieve truly convenient operation. The front electric seats and one-key reclining function make it easy for users to adjust to the most comfortable position when resting in the car, reducing fatigue from long drives. The 540° panoramic view provides a strong guarantee for driving safety, allowing drivers to clearly understand the surrounding conditions of the vehicle and easily handle various complex road conditions. In addition, the addition of wireless charging for mobile phones, electric tailgate, and L2-level assisted driving and other configurations further enhance the practicality and technological feel of the vehicle, creating a convenient, comfortable, and intelligent driving and riding environment for users.
From a strategic perspective, the return of the all-new QQ is a key step in the development of the Chery brand. The all-new QQ will rely on its leading product strength to reshape the A0-class electric vehicle market, making the QQ's presence once again active on the streets. Chery uses the all-new QQ to seize the young-oriented track in the A0-class market, with "happiness equality" as its core value, dedicated to allowing young consumers to enjoy the convenience and fun brought by the vehicle while feeling the warmth and care of the brand.
The "Happiness Equality" advocated by the all-new QQ is not merely a slogan, but a continuation and elevation of the core spirit of the original QQ. In terms of design equality, it adopts the "retro-futurism" design concept, retaining the classic smiling front face of the original QQ to evoke people's nostalgia while integrating more personalized and intelligent elements to create a fashionable and avant-garde appearance, meeting young people's pursuit of individuality and trends. The experience equality has also been further strengthened. Besides its compact and agile body that is easy to navigate through urban areas, the all-new electric drive system and rich intelligent configurations bring users a brand-new travel experience, making driving more relaxed and enjoyable.
It is worth mentioning that the all-new QQ has also made innovations in "customization" equality. Through dual innovations of technology popularization and individuality awakening, it breaks the traditional boundaries of the mini-car market and creates a "thousand faces for a thousand people" personalized travel solution for the A0 class market. Users can participate in the vehicle's design and function settings based on their preferences and needs, truly achieving ownership of a car that is exclusively theirs, perfectly blending technology and individuality in the vehicle and redefining the joy of travel in this era.
The return of the all-new QQ is a positive response from Chery to users' expectations and an important step for the brand in its development with the times. It combines nostalgia with modern technology, with outstanding product capabilities and innovative strategic thinking. It is expected to create a new wave in the automotive market in 2025, injecting new vitality into the A0 class electric market and becoming a new favorite among young consumers, once again writing a glorious chapter for the national car.